When it is important to draw attention, there is no one-size-fits-all solution. However, at tradeshows and other functions around the world, providing people with small tokens has proven beneficial. It is the whole idea behind personalization in marketing. These gifts, however small, make it easy to connect with potential customers and clients that you want to establish a relationship with. Luckily, there are many popular items to present to function attendees if you want them to remember meeting you!
The Benefit of Gifts
In marketing, gifting has always been a way to make an easy impression on others. It can work for selling your products in the future or ensuring that your business name is memorable. The more interesting the trinket, the more effective it will be.
Think about the gifts you give to employees that go above and beyond in the office. Those people want to be acknowledged and recognized for the services that they provide that others don’t. It also encourages others to work harder to get the amazing gift that you provided that person. Although different, giving a gift to function attendees can work the same way.
If you give them a business card that looks like the other twenty they receive, they will be less likely to remember you. If you give them one that uses flip animations and such, it will be more likely to stand out in their mind, which will benefit you in the long run. You simply have to find the gift that stands out at a trade show or other function.
Popular Gifts for Functions
Since you do not know these people that you are handing gifts to, most will be impersonal, but usable. For instance, if you want something your company name can be listed on, you may choose a canvas bag, personalized mugs, and other items. You can also do this with tee-shirts, pencils, keychains, and numerous other items. One thing to keep in mind is that the more outstanding your trinket is, the more impressive it will be. It will also be more effective. For instance, look at the average pen.
The pen is a very popular option is to provide attendees with. The downside is that most pens get tossed in a drawer and forgotten for a while. At least, until that person needs a pen in a hurry. These pens are not known for quality and do not look impressive. Therefore, forgetting them is easy. Perhaps a better option would be a higher quality pen like the Cholla Cactus pen. This hand-crafted beautiful pen will be high quality enough that people will want to use it often.
Other similar inexpensive upgrades include leather bags, steel bottles, and small gift bags. These things will make you more memorable and the more you can tie the gift to your product or service, the better it will be.
Why It Matters
At a trade show or some other event where everyone is business, it is important to make an impact as quickly as possible. People are in a hurry to see all that they can. You have to make an impression as quickly as possible. The best way to do this is to provide them with something they will be able to take home and use.
Beyond that, to make your best impression you will also want to explore tips from others who know about tradeshow success.